With the majority of marketing and advertising being done across geographic boundaries on internet and satellite platforms, targeted marketing might seem like an impossibility to many small business owners — especially those looking to spend their marketing budget on cost-effective demographic and geographically relevant advertising or promotional campaigns. But that doesn’t have to be the case.

Know your demographic and geographic reach

Before you can create an effective marketing strategy and campaign you must first understand your customer base and geographic surroundings. By knowing who your customers are and how far they are traveling to shop at your business, you can better target where to advertise, as well as:

  • Create a better mix of products to fit your customer base.
  • Create targeted specials for demographic-specific holidays, traditions, and customs.

When reviewing your client base and demographics, it is important to have a clear understanding of your business and the direction in which you want to see it grow. You can then create a clientele that fits your business’s direction and begin to develop a more proficient understanding of those customers’ needs, preferences, and requirements for giving you their patronage.

Published On: September 18th, 2021 / Categories: The Outlet /

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